We’ve been speculating forever, and now, finally we know. Here are the details from Facebook‘s S-1:
Revenue: Facebook picked up $3.71 bn in revenue last year, up from $1.97 bn in 2010 and $777 mn in 2009. Fueling the 88 percent YOY growth rate from 2010 to 2011 was a 69 percent increase in advertising revenue. The number of ads delivered surged 42 percent, with the price of ads delivered up 18 percent.
Advertising revenue was $3.15 bn, up from $1.87 bn in 2010 and $764 mn in 2009. Fifty-six percent of Facebook’s advertising revenue comes from the US. Twelve percent of all its revenue comes from Zynga (up from less than 10 percent in 2009 and 2010).
Payments and other fees revenue reached $557 mn last year, up drastically from $106 mn in 2010 and a mere $13 mn in 2009.
Net income: last year, Facebook’s net income was $1 bn, indicating thinner profit margins than many suspected (I think the most common net income guess I saw was $1.5 bn … way off). In 2010, Facebook’s net income was only $606 mn, and it was $229 mn in 2009. So, the social media has definitely come a long way.
Cash and cash equivalents: Facebook is sitting on $3.91 bn, a bit higher than the $3.5 bn number that was leaked several months ago (then again, Facebook had several months to generate more cash). Cash flow from operations was $1.55 bn last year, up from $698 mn in 2010 and $155 bn in 2009.
Your last paragraph is incorrect. $1.55 bn is not ‘up from’ $698 bn.
Just fixed it; thanks for catching the typo.